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Talking Stick Marketing

Understand Our Name

So why Talking Stick? The story goes something like this… Read more

what is a talking stickOur ancient forefathers (the word ‘ancient’ used loosely) often met to debate and discuss the issues of the time. Picture UK Prime Minister’s Questions in the Parliament House of Commons…histrionics, disorderly at times and generally a loud cacophony of noise! Well, legend (and history, although ‘legend’ sounds better) has it that it was during these gatherings that the “talking stick” was introduced aka Mr Speaker in the Commons. He or she who held the talking stick held the sacred power of words and determined who could speak. Nobody could speak during the debate unless they were holding the talking stick. Needless to say, mute fights broke out to get hold of the stick, but we digress!

Simply put, Talking Stick Marketing & Communications believe in holding onto the stick for the benefit of our partners. We will get your message across succinctly, professionally and most of all, through the cacophony of noise.

Meet Our Team


Marc Reading: Director

Account Manager for Africa and Asia

About Marc | Contact Marc

Marc Reading: Director

Tel: +44 1278 661 592 | Skype: marc_reading | Email:

Marc, originally from Wales, moved to Southern Africa in the 70′s where he was actively involved in the development of hotels, lodges and adventure tourism products in Victoria Falls, Zimbabwe and throughout Africa. Marc then turned his focus to Sales & Marketing and became responsible for Thomsons Africa Sales and Marketing in Europe and North America and accumulated an intimate knowledge of these areas along with an excellent reputation.

Marc moved back to the UK in 2007 and setup Talking Stick Marketing in the same year, with promoting bespoke properties in Africa being the primary focus. Marc’s wanderlust travel spirit took him travelling to Asia, where upon his return, began the development of marketing strategies for clients in Asia. Marc is now a well known personality within the travel industry, with over 25 years of experience and sits on the Board of the Southern Africa Travel Organisers Association (SATOA) in the United Kingdom, where his input is invaluable to the organisations success.

Talking Points: Marc has a love of mountaineering and high places he is a qualified ski instructor and worked for the international school of mountaineering, he has climbed My Kenya , Kilimanjaro Ol Donio Lengai and in the Ruwenzoris of East Africa


Byron Shirto: Director

Latin America & Events Director

About Byron | Contact Byron

Byron Shirto: Director

Tel: +44 7828 199 600 | Skype: byron.shirto | Email:

Byron has accumulated a wealth of tourism knowledge with over 18 years in global travel and tourism having both inbound Operations and outbound Sales and Marketing experience. He spent several years in Africa with leading DMC’s specializing in adventure travel, photographic safaris and Event Management. He then worked for luxury Tour Operator Abercrombie & Kent in the UK for 9 years and was jointly responsible for Sales, Marketing and Product Development for Latin America, the Caribbean and Africa, travelling extensively to these destinations.

In 2007, Talking Stick Marketing was born and the rest they say is history. Byron is the Chairman of LATA, an association that promotes travel to Latin America, helping to drive the association forward. Byron is also a Trustee for the LATA Foundation, a UK registered Charity supporting projects in Mexico, Central and South America.

Talking Points: in 2010, Byron was involved in a Charity Football game to break the Guinness World Record for the longest football game, which stood at 33 hours. 11v11 with only 7 subs each, they succeeded playing continuously for 35 hours, scoring 626 goals and raising over £50k in the process, to build a school in India.


Jake Stavrinides: Marketing

Marketing & Events Executive

About Jake | Contact Jake

Jake Stavrinides: Marketing & PR Executive

Tel: +44 7981 654 195 | Email:

Jake is a veteran to Marketing, PR and Branding having begun his career by making tea for Richard Branson at his book signing. (Within months he was Marketing Executive at his Virgin Publishing empire!) Snapped up by Penguin Books in London, he then enjoyed a decade working across myriad business sectors including marketing and PR assignments for hotels, hospitality and an ongoing relationship with Abercrombie & Kent.

Talking Points: For those travel professionals in need of TLC he is a clinical reflexologist plus his fascination with Korean popular culture and regular lifestyle features for The Guardian means communication with Jake is always memorable.


Would you like to be part of our journey? We always like to hear from forward thinking, articulate, proactive people with a passion for travel, marketing and communicating with people. Whether there is an existing opportunity with our team or not, express your interest by sharing your particular knowledge & talents by dropping us your details at

Who knows what continent awaits you next?…

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